Pets Photography Studio was founded by Richie Schwartz, often referred to as "America's Most Experienced Pet Photographer."
After a successful 25 year career in photography in New York doing photojournalism, weddings/events, families/ kids, pets, schools, models and commercial work, Richie decided to specialize. As a former Veterinary Technician, Dog Groomer and Trainer, working with animals exclusively seemed to be a natural progression. In 2002 he joined forces with another photo studio. Their plan was to partner with other pet businesses that already had a customer base which matched a common target market, namely pet owners who shopped in brick and mortar stores. The business model would create partnerships with other pet businesses to form mutually beneficial relationships.
Through persistent and skillful negotiating efforts, their team was able to enter into contracts and collaborate with the two largest pet supply stores in the country. That milestone was a game changer. They grew Great Beginnings Photo into the world’s largest pet photography company. As Operations Manager, Richie was in charge of day to day operations, overseeing a staff of 40 photographers taking pet portraits at 600 Petsmart and Petco stores across 30 states. These two companies alone accounted for nearly 50,000 photo sessions each year.
In 2006, Richie left that company to open his own Pet Photography business in New York using a similar business model but on a smaller scale. Richie, pitched his idea to PETCO and got a contract that put his studio in over 80 locations in NY, NJ, and CT.
In 2010, he had taken on the same role for Pet Supplies “Plus,” a leading supplier with more than 230 stores in 22 states. His studio has worked with other major pet supply chains such as Pet Valu, as well as dozens of independent pet businesses. Richie provides free photography for several Pet Rescue organizations.
On a personal level, Richie has been recognized both for his photography and his contributions to the community. Richie was named to NBC Universal's Petside.com’s list of Top 25 Pet People of 2010 along with Oprah Winfrey and Ellen DeGeneres, for his charity work with animals and his impact on the welfare of pets.
- 2018 - Named Pet Photographer of the Year (NY Pet Fashion Show)
- 2017 - Society Paws Award for Professional Pet Photographer (NYC)
- Four time winner of Best Pet Photographer on Long Island competition (LI Press)